To co-market the introduction of player housing in WoW we rebuilt Zillow for the World of Warcraft and inspired fans to imagine what home could look like in Azeroth.
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Featuring Zillow Partner Agents (and custom WoW-made characters)
Hazyl Fizzlehorn and Bek'tar Donhammar
Hazyl Fizzlehorn and Bek'tar Donhammar
The campaign was designed for maximum fan enjoyment with:
An on-site welcome mat giveaway that has become a cult classic item.
Fake ads built off inside WoW jokes,
that the fans loved.
Zillow.com emails for Bek'tar and Hazyl that have received nearly 1,000 pieces of glowingly positive fan mail.
Custom search integrated into Zillow that redirects to the site.
And a one-of-a-kind 404 error page featuring a fan favorite WoW creature, the Murlok, wrecking our house.
