To co-market the introduction of player housing in WoW we rebuilt Zillow for the World of Warcraft and inspired fans to imagine what home could look like in Azeroth.
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Resulting in an average of one million unique site visitors per week. For 6 weeks straight.
The campaign was designed for maximum fan enjoyment and engagement with lore-accurate details throughout.
Featuring 100% real and playable Zillow Partner Agents
Hazyl Fizzlehorn and Bek'tar Donhammar.
Hazyl Fizzlehorn and Bek'tar Donhammar.
Collabs with everyday streamers like @JayTheBard.
Item giveaways that have become cult classics.
Fake ads built off inside WoW jokes
that the fans loved.
Zillow.com emails for Bek'tar and Hazyl that have received nearly 1,000 pieces of glowingly positive fan mail.
Custom search integrated into Zillow that redirects to the site.
Made a one-of-a-kind 404 error page featuring a fan favorite WoW creature, the Murlok, wrecking our house.
And we even took home a D&AD Pencil.
