Niagara is obsessed with one thing: Water. So when the NCAA Basketball Tournament kicked off, we skipped the players to cheer for our star, the water boy.
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And we made a splash by signing UCLA's Finn Barkenaes to a first-of-it's-kind NIL deal. Making 2025 the year of the water boy.
Iconic UCLA coach Mick Cronin was jealous.
Bruins alum Lonzo Ball posted in support of Finn to his 17 million followers on Insta.
And we followed Finn as he was treated to an MVP-worthy signing day.
Complete with a fashion photoshoot featuring custom Niagara swag.
And the debut of Niagara's new mascot: Drippy
