To co-promote Kacey Musgraves' album "Middle of Nowhere," we listed her home on Zillow and popped up a scale replica at the record's live debut at Gruene Hall.
✨✨✨🏠✨✨✨
Sharing her homegrown Texas roots
with fans from everywhere.
with fans from everywhere.
Fan's toured the replica home.
So did an armadillo.
And Kacey did a little storytelling of her own.
Connecting closer to fans with every click, tour, & comment.
Sharing her home in Golden, TX with fans at her album debut in Gruene and beyond.
Perhaps the best recognition of the entire campaign was how much it meant to her family. Kacey's mom was at all three nights of the Gruene Hall performances and visited our replica home every single day, recounting stories to Zillow staff and fans unprompted.
She even signed our guest book.
