A love letter to League of Legends: Wild Rift fans across the globe sharing Riot's love for the game they mutually obsess over.
We live auctioned real fan art to the real game devs with all proceeds going to our global selection of artists.
@gremlins_den_workshop
@har_fie
@twisted_grace_cosplay
Partnered with an international set of cosplayers, all true League Of Legends fans, to craft custom wares and co-drop the announcement of new champs for the game on social.
Shipped custom thank you boxes in the style of real in-game items to cosplayers complete with engraved brass cloth sheers (referencing fan-favorite character, Gwen). And when opened, the box played the game's lobby music while pulsing blue light.
Partnered with Esport announcers @steve_kangas and @raafaacasts
to give everyday fan-submitted clips the superstar treatment.
to give everyday fan-submitted clips the superstar treatment.
Fabricated custom a dozen Air Force 1's complete with player handles for super fans across the world.
Brought in expert art curator Alexis Hyde to discuss
the beauty of our fan's art alongside our auctioneer.
the beauty of our fan's art alongside our auctioneer.
Crafted custom banner shrines of top global players based on in-game styling.
Including pop megastar and League Of Legends megafan Jay Chou!
Including pop megastar and League Of Legends megafan Jay Chou!
