A love letter to League of Legends: Wild Rift fans across the globe, sharing Riot's love for the game they mutually obsess over.
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Brought to life with a social-led anniversary campaign that took home a Webby Award, 2 Platinum Vega's, and the hearts of League fans everywhere.
We live auctioned real fan art to the real game devs with all proceeds going to our global selection of artists.
@gremlins_den_workshop
@har_fie
@twisted_grace_cosplay
Partnered with an international set of cosplay creators to craft custom wares and co-drop the announcement of new champs for the game.
Shipped custom thank you's styled as real in-game items, complete with engraved brass cloth sheers (referencing fan-favorite character, Gwen). And when opened, the box even played the game's lobby music!
Partnered with Esport announcers @steve_kangas and @raafaacasts
to give everyday fan-submitted clips the superstar treatment.
to give everyday fan-submitted clips the superstar treatment.
Fabricated custom Air Force 1's, complete with player handles, for super fans across the globe.
Brought in expert art curator Alexis Hyde to discuss
the beauty of our fan's art alongside our auctioneer.
the beauty of our fan's art alongside our auctioneer.
And crafted custom shrines of top players based on in-game styling.
Including pop megastar and League Of Legends megafan Jay Chou!
Including pop megastar and League Of Legends megafan Jay Chou!
