When Nickelodeon was launching a new live experience, Slime City, we built upon Nick's existing brand to craft a custom look, feel, voice, and tone for their greenest & gooiest attraction yet – Slime City. Oh yea, and we got to slime a lot of stuff.
Below are selections from the the voice and tone guides made to inform the creation of  nickslimecity.com and Slime City's social presence.  

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