Who does Zocdoc call when they need an opinion? We Are Social! When Zocdoc decided it was time to do a checkup on their social presence, we got to work outlining best practices, voice and tone, and community management guidelines. From there we gave them a head start with a few months' worth of content and sent them off with a clean bill of health. A fun project for a group that takes your healthcare seriously. Check them out at @Zocdoc.