Saving The Summer Of Soccer From Gringo Tequila with Mexican Fútbol Legend Memo Ochoa
With the Copa America and Leagues Cup happening alongside the Euros, summer 2024 was dubbed The Summer Of Soccer.
And Gran Centenario had one goal (pun intended) in mind: Save fans from bad tequila. To do it, we sent Mexican National Team icon Memo Ochoa on an epic save across time and space to bring the #1 tequila of Mexico to fans across the Americas.
The content we created was leveraged across broadcast, CTV, paid digital, in-stadium, and social placements.
Earning 110 million impressions and a 13% view-through on Meta.
Now that's something to cheer for!
